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Top-of-Mind Marketing for Physical Therapists
Consumers everywhere are feeling the recession’s pinch. Many physical therapists report that they are receiving fewer physician referrals and seeing fewer patients, many of whom are not completing physical therapy. These decisions adversely cause the patient—and the physical therapist’s practice—to suffer.
The single most important success factor for practices that have increased revenue during the recession: They increased marketing.
In good economies and challenging ones, many successful physical therapists consistently market directly to patients and to influential referring providers.
How can physical therapists attract more patients, as well as referrals from trainers, family physicians, orthopedists, occupational health specialists, sports medicine specialists, podiatrists, pediatricians and other health care providers?
Newsletter and content marketing from WPI Communications, Inc., is the answer. It’s the proven, cost-effective, professional, easy way for you to reach patients and providers. With a legacy of professional marketing services that began in 1952, we offer four marketing options for physical therapists:
- Physical Therapy Report
- Update on Physical Therapy
- PT eNewsletter
- Content augmentation—Generating newsletter ideas is challenging. If you already offer a publication, we can ease the process by supplying outstanding content.
These relations marketing strategies enable physical therapists to capitalize on referrals and new patient business. We can help you influence referring providers and patients, while maintaining your professional reputation. Call 800-323-4995 or e-mail us and start producing results today.
